For the past year, we’ve been quietly sharpening our own brand and now CMD has relaunched as CMDi – with the “i” denoting our unique incisive methodology.

The agency has over 20 years of experience building brands, guiding transformation and designing creative communications solutions for built environment clients. The relaunch is designed to focus our skills on helping clients improve their communications effectiveness in a world where only the most incisive communications cut through and drive response.

CMDi’s mission is simple: to improve insistence for your brand.

CMDi’s approach is proven: only incisive communications cut through and drive response.

Please explore our new site, take the ‘Cut Through Test’, our effectiveness evaluation tool, register for CMDi Blog and access our incisive B2B guides.

So, CMDi – same dedicated focus on the built environment, but now with extra ‘i’ to help clients cut through todays clutter even more effectively. I look forward to telling you more as we continue to add additional tools, guides and news.

Dianne Lucas
Managing Director

About CMDi

CMDi is a strategic and creative marketing consultancy that helps built environment brands and membership organisations sharpen-up their marketing performance.

As built environment sector specialists, we exist to help our clients construct new strategies to accelerate growth and build a sharply articulated point of difference.

More than ever, our unique set of services combining research, strategy and creative are helping organisations adapt and thrive by turning strategy into effective action – with speed and certainty.

The agency has over 20 years of building, construction and membership marketing experience: sharpening strategy, lifting marketing ROI and guiding transformation.

Specialities

Brand positioning • Brand transformation • Go-to-market and product launch • Customer insight, segmentation and profiling • Brand expression • Creative campaigns • Data, tracking and research

Sectors

Membership organisations • Trade associations • Building materials manufacturers • Builders merchants • Construction companies • Testing and certification bodies • Professional construction services • Sustainable products and environmental services • Health, safety and risk management • Property tech • Fleet management • Fleet tech

Founded

1993 CMD, CMDi 2016