A recent Which? Magazine survey of homeowners revealed that roofers were less trusted than electricians because of a perceived lack of regulation. This is because despite the great work that NFRC members deliver day in and day out, there are many unskilled and inexperienced people who can simply set themselves up in business, ruining everyone else’s reputation in the process.
Trust and reputation is everything in business, which is why the NFRC in partnership with the CITB has recently launched the four-year RoofCERT accreditation programme.
James Talman, CEO of the NFRC says “RoofCERT is initially a four-year accreditation programme jointly funded by CITB and NFRC. Informed by research carried out in 2016, it is seeking to transform the roofing industry. A programme of this transformational significance needs to be thoroughly considered from all angles, including homeowners, which is why we have appointed built environment brand specialists CMDi to join our team as strategy partners.”
Dianne Lucas, Managing Director of CMDi adds “CMDi has been appointed by the NFRC to recommend the most effective way to position and launch RoofCert in order to create demand for accredited installers in a way that is sustainable and cuts through to homeowners. This is a programme that will transform the sector and we’re delighted to have been chosen to work as part of the NFRC team.”