FENSA’s Managing Director, Anda Gregory, says that “as the market leader, FENSA has a responsibility to ensure that our brand is well positioned to clearly communicate the role FENSA plays, not only to build value for our members, but to provide protection for homeowners.”
Regarding FENSA’s chosen agency, Gregory said, “We have appointed CMDi to work with us as long-term partners to develop a coherent brand and communications strategy, based on a robust programme of research.”
Managing Director of CMDi, Dianne Lucas, said “CMDi has a unique blend of sector focused business and consumer marketing skills, including research, brand and communications strategy, that allows us to consider the issue from both an installer and homeowner perspective. FENSA has an important role to play in the industry and our task is to strengthen the brand to enable it to meet the challenges of today and tomorrow.”
CMDi helps leading brands and membership organisations working in the built environment to sharpen their positioning, lift communication return on investment, and guide organisational transformation.