In a talent market defined by shifting expectations and intense competition for stand out talent, one truth stands firm: your employer brand is now one of the most valuable assets your organisation owns. Yet too many businesses still treat it as an afterthought — a recruitment campaign here, a careers page update there.
At CMDi, we know the reality.
Your employer brand isn’t simply a comms exercise — it is a strategic engine powering your organisation’s ability to attract, inspire and retain the people who shape your future.
Today, with the launch of our new guide How to Build Your Employer Brand – we’re calling on leaders to take employer branding seriously, to elevate it, and to treat it as central to commercial success, not peripheral to it.
Why Bother? Because Talent Now Has the Power
Top talent has more choice, more transparency and more influence than at any point in history. Candidates research you long before they apply. Employees share their experiences instantly and widely.
And your reputation as an employer — good or bad — moves at the speed of social.
Our message is simple:
If you don’t define your employer brand, the market will define it for you.
And you may not like the result.
A strong employer brand is no longer optional. It delivers measurable impact:
It’s the difference between being just another employer — and becoming a destination for talent.
Proof You Can See: BMCareers.com
Our philosophy isn’t theoretical.
Our work with the Builders Merchants Federation (BMF) to create BMCareers.com, a multi-award-winning employer brand and national talent attraction programme, has redefined what great employer branding looks like in the built environment sector.
The campaign hasn’t just won awards — it has shifted perceptions, elevated the sector’s reputation, energised young talent and provided a world-class gateway into merchanting careers.
What BMCareers.com demonstrates:
It stands as powerful evidence of the impact a sharp, strategic employer brand can have.
John Newcomb, CEO of the BMF:
“CMDi have been essential partners in the creation and success of BMCareers.com. Their strategic insight, creative excellence and deep understanding of talent have helped us build a truly world-class employer brand for our sector. Their contribution has been fundamental — and transformative.”
The CMDi Perspective — Why Employer Brands Matter Now
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A strong employer brand is no longer a ‘nice-to-have’ — it is a business-critical asset. It defines how people experience your organisation, it inspires pride and belonging, and it ensures you attract people whose talent fuels your growth. Without a clear EVP, organisations drift. With one, they lead.Dianne Lucas, Managing Director, CMDi |
Our New Guide: Your Blueprint for Standing Out
How to Build Your Employer Brand
CMDi’s practical, insight-led guide shows leaders how to:
How CMDi Creates Category-Leading Employer Brands
This combination of incisive strategy and world-class creative execution is what sets CMDi apart — and why clients trust us to help transform how people see, understand and experience their organisation.
A Rallying Call to Leaders
The organisations that will win in the next decade are those who act now — who sharpen their employer brands, define what makes them exceptional, and communicate it with clarity and conviction.
Talent is the defining competitive advantage of our time.
Your employer brand is how you secure it.
And CMDi is here to help you build it.
If you’re ready to become an employer of choice — not just an employer — then let’s begin.