Fast-track to a healthier brand.

While your competitors and other organisations are in a state of flux or lock-down, use this time to sharpen-up your brand message, design, and point of difference.

Your brand’s immunity will be ensured by experts at CMDi who have years of experience in helping businesses turn around their marketing strategy – in good times and in bad.

Leverage the lock-down to create a healthier brand that cuts through the crisis

As the effects of the current crisis damage business more deeply, you need to immunise your brand by ensuring it is unmissable, unforgettable, and unmatched in your marketplace.

It also needs to show deep understanding of the effects of this crisis on your customers. That way, your message will cut through and your products and services can continue to help people.

Your point of difference needs to shine like a beacon to be seen at the moment. The way your brand looks and sounds and connects needs to be urgently reviewed with our health-check, then immunised against the effects of inertia and non-engagement, by sharpening what your customers see, read, and hear from you.

By the end of this Brand Immunisation, you will:

1. Strengthen the presentation and relevance of your brand to customers

2. Have clearer, more engaging messaging that cuts through the noise of this crisis

3. Be able to measure the difference this immunity will have made through increased marketing ROI

From marketing lockdown to cost-effective brand action

Protect your business with a stronger design and more robust message that will position you to survive while times are tough and thrive when this situation is over.

How your Brand Immunisation will help you:

  • review your brand situation to prioritise required actions to come out of this crisis fighting fit
  • ensure your offer is right for your customers in a post COVID‑19 environment
  • know how to sharpen your differentiation and articulate it better, visually and verbally
  • give your logo, website, communications a workout to make them more relevant and engaging
  • map what needs to be considered to develop powerful content and social campaigns that show an authentic understanding of your customers’ new competitive landscape
  • decide what brand and communications action you need to take with a deployment plan that is KPI focused to drive higher ROI
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CMDi’s Brand Immunisation is designed to ensure you manage your way out of the crisis with a strategy – not gut instinct.

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CMDi has a proven track record of steering built environment brands successfully through some of the most severe economic down-turns for over 20 years. We work closely with clients at all levels to help them restore strategic order and take back control with cost-effective action.

Our unique methodology ensures a collaborative approach, but one that minimises the time, input and effort required by our clients – leaving them to focus on business priorities during the chaos, while we get them ready to activate a new approach to fast track out of the crisis.

We’re currently working with leading brands to accelerate customer-focussed actions such as personalisation and segmentation strategies, to data driven performance marketing to radically improve ROI.

We’re ready to do the same for you.

Request your brand immunisation to emerge fighting fit from this crisis.