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Brand Builder

The start-to-finish brand creation and renovation programme

Sharpen your point of difference

Defining what makes your business different is vital to ensure greater market share and profitability.

Brand Builder is a step-by-step programme that finds and builds on that difference. It takes brands from strategic review to creative re-launch, strengthening preference for products and services needing to compete harder in crowded built environment markets, often with limited resources.

Brand Builder offers a clear and transparent approach, detailing a total budget outline right from the start – so often missing from other branding programmes.

No fluff, no unnecessary elements, just a proven process from design to delivery, with everything you need to build or renovate your brand and then manage it easily from a central digital resource.

Built on CMDI’s unique methodology, Brand Builder has transformed many leading brands throughout the building and construction supply chain.

How it works:

Brand Builder offers bespoke and flexible modules to suit your needs and budget. At its core, it analyses your market situation, sharpens your strategic positioning, then develops a powerful creative platform to take your business forward. The programme is managed via CMDi’s Brand Builder digital hub, providing everything you need to manage and operate your brand, more cost effectively and efficiently.

The programme includes some, or all, of the following elements as required:

Ask for a Brand Builder consultation >

Comprehensive brand review, with customer research options

Facilitated brand workshop

Brand strategy recommendation

Full positioning recommendation and brand blueprint

Creative brand expression and supporting brand manifesto

Brand identity guide for on and offline application

Top level ‘adcepts’ to help communicate the new positioning to each audience group

Modular options for implementing the new branding across all customer touchpoints

Range of creative templates to support in-house brand application and management

Brand tracking to ensure consistent application and delivery of the strategy

Central digital hub to help manage and operate your brand

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BRAND BUILDER

quotemark
CMDi have transformed the FMB into a modern and relevant brand. Concise cut-through creative has connected with our target audiences. The team have provided support, direction and guidance throughout the whole process and have become an invaluable partner to our business.

Maire Nawaz, Sales and Marketing Director, Federation of Master Builders

Brand Builder Case Studies

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