Brand Builder
The start-to-finish brand creation and renovation programme
Strengthen your brand value
A strong brand is the nucleus of an organisation’s success, ensuring greater market share, relevance and profitability.
Brand Builder is our step-by-step programme that takes brands from strategic review to creative re-launch, strengthening preference, loyalty and overall value.
Where many brand programmes deliver little more than a superficial face lift, Brand Builder goes deeper into customer needs, company values and market drivers to ensure the end result is a seriously strengthened brand positioning, not just a new look and feel.
Brand Builder offers a clear and transparent approach, no fluff, no unnecessary elements, just a proven process from design to delivery, with everything you need to build or renovate your brand.
Built on CMDI’s unique methodology, Brand Builder has transformed many leading brands throughout the built environment and not-for-profit sectors.
How it works:
Brand Builder offers bespoke and flexible modules to suit your needs and budget. At its core, it analyses your market situation, sharpens your strategic positioning, then develops a powerful creative platform to take your business forward. The programme is managed via CMDi’s Brand Builder digital hub, providing everything you need to manage and operate your brand, more cost effectively and efficiently.
The programme includes some, or all, of the following elements as required:
Comprehensive brand review, with customer research options
Facilitated brand workshop
Brand strategy recommendation
Full positioning recommendation and brand blueprint
Creative brand expression and supporting brand manifesto
Brand identity guide for on and offline application
Top level ‘adcepts’ to help communicate the new positioning to each audience group
Modular options for implementing the new branding across all customer touchpoints
Range of creative templates to support in-house brand application and management
Brand tracking to ensure consistent application and delivery of the strategy
Central digital hub to help manage and operate your brand
BRAND BUILDER
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CMDi have transformed the FMB into a modern and relevant brand. Concise cut-through creative has connected with our target audiences. The team have provided support, direction and guidance throughout the whole process and have become an invaluable partner to our business.Maire Nawaz, Sales and Marketing Director, Federation of Master Builders |
Brand Builder Case Studies
Want to know more?
Find out how CMDi can sharpen your communications.
Interested in one of our integrated programmes? Just ask here.
Alternatively, you can give us a call:
