Customer expectations, experiences and relationships are shifting fast. Traditional go-to-market strategies that once guaranteed success are now just table stakes in a hyper-connected, post-pandemic world. Brand strategy is your transformation engine.
Most people think brand strategy is just a logo, a colour palette and a catchy tagline, but without strategic foundations, they’re just surface polish. CMDi’s role is to help brand owners start differentiating – with clarity.
Today, with the launch of our new guide How to Build Your Employer Brand – we’re calling on leaders to take employer branding seriously, to elevate it, and to treat it as central to commercial success, not peripheral to it.
With lockdowns lifting around the world, leaders are having to focus existing resources to compete in the pre-vaccine environment and reposition to win in the post-pandemic world.
If you’re considering a homeowner or installer brand strategy that uses TV as an above-the-line pull campaign, CMDi have some great tips to get you started.
Ask any CEO about the importance of long-term thinking, and they’ll agree it’s crucial. Ask any CMO about the importance of brand and marketing spend and they’ll say the same. So why do many organisations fall into the trap of short-term marketing?
Rooting out complexity, especially when it comes to brand focus, is only possible by taking a strategic and structured approach. Businesses that follow this path will reap the rewards of improved productivity, customer focus and achieve a competitive advantage.
At CMDi, we have just launched the sector’s first online communications effectiveness test. Built on our unique incisive methodology and years of sector specialism, the “Cut Through Test” gives organisations an invaluable snapshot of their communications’ effectiveness – in just three minutes.
While many built environment brands now recognise the need to integrate a Persona-based approach to their marketing, too many forget the role of their brand, which is why CMDi has put together this vital guide.
The problem with built environment marketing is that are too many products and not enough differentiation. So what is the blueprint of a great brand experience? In a word: incisiveness. Intelligently analytical, clear-thinking delivered in a concise and compelling way.
