Sharper thinking for the edge you need
New video assets for FENSA
FENSA and CMDi have been working hard to create great new video assets to show homeowners why they should choose a FENSA Approved Installer.
How personalisation is key to builders’ merchants’ survival
Best-in-class retailers use personalisation to make purchases faster, easier, and more seamlessly intuitive for their customers at every touch point – maximising the value of the data available about their individual preferences.
Making builders’ merchants e‑relevant, not irrelevant
Time’s running out. With digital-savvy buyers demanding the convenience online services bring, merchants must either make the switch to e-trading and marketing or watch their competitive power fade.
Bold new rebrand for BFRC
The BFRC has recently announced the launch of a responsive new website as part of a comprehensive review of the BFRC brand carried out by CMDi.
FENSA partners with CMDi to launch first TV Advertisement
FENSA, the UK’s original and most well-known certification scheme for the installation of replacement windows and doors, is launching its first ever TV ad in partnership with CMDi.
Where to Start?
The right place to start 2019 is by creating a brand and communications strategy, based on customer needs and focused on delivering brand differentiation.
Inertia or Action?
In these uncertain times, flooded with negative news, you should have only one New Year’s resolution and powerful rallying call for your organisation: a strong and stable brand for 2019.
NFRC appoint CMDi to build the RoofCERT brand
The NFRC is the main trade association for the roofing sector, who have appointed built environment brand specialists CMDi as their strategy partners.