I’ve just finished reading The Case for Marketing in the Built Environment (Barbour ABI, Oct 2025), and my overriding reaction is equal parts frustration and concern; our industry is mistaking activity for strategy. We are, quite simply, putting the tactical cart before the strategic horse.
Brian Berry, CEO, FMB and I met for one of our regular catchups and thought it's the perfect time to review upcoming opportunities in the sector... now that some of those long-awaited green shoots appear to be on their way…
I always enjoy the BMF’s sustainability forums, and our 2024 report provides a fascinating insight into our sector, which is so critical to the future of a more sustainable built environment.
An interesting conversation with Brian Berry, the CEO of Federation of Master Builders today, discussing the pressures that everyone competing in the built environment are facing today.
Having spent a very hot day at the Installer Show, I thought I’d feedback some CMDi insights. Are manufacturers really listening to what installers want?
How to ensure your built environment organisation moves from being a COVID-19 responder, to a new norm ACCELERATOR.
Non-traditional competitors, with new business models powered by disruptive technologies, are still a threat and this combined with C-19 enforced changes are making reinvention and re-energising a vital priority.
With lockdowns lifting around the world, leaders are having to focus existing resources to compete in the pre-vaccine environment and reposition to win in the post-pandemic world.
Ask any CEO about the importance of long-term thinking, and they’ll agree it’s crucial. Ask any CMO about the importance of brand and marketing spend and they’ll say the same. So why do many organisations fall into the trap of short-term marketing?
Rooting out complexity, especially when it comes to brand focus, is only possible by taking a strategic and structured approach. Businesses that follow this path will reap the rewards of improved productivity, customer focus and achieve a competitive advantage.
