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Marketing Refresher

Pinpoint gaps in your marketing to focus budget where it matters most

Make sure your marketing hits the mark

Sometimes it’s easy to get lost in the fog of day-to-day marketing activity (and reactivity). That’s when a new perspective and a fresh pair of eyes can add significant value.

Marketing Refresher is a strategic and creative programme carefully designed to help construction marketeers assess what they’re doing well, and not so well, to identify gaps for tangible improvement.  

The programme can involve a complete overhaul of marketing and communications strategy to focus and lift ROI, or a focused assessment of how to increase specific audience response, improve differentiation, or refresh creative strategy and execution.

Marketing Refresher takes into consideration what your customers need and ensures all marketing activity is sharply focused on the people you target so it’s clearly differentiated from your competitors. The result is a bolder, sharper, more integrated marcoms strategy that is unique to your organisation and difficult to copy.

How it works:

CMDi combines specialism with built environment audiences and channels with a unique set of strategic and research skills, to deliver a powerful assessment based on robust insight. This programme has many optional elements, to ensure it is fully tailored to your specific requirements.

Marketing Refresher includes some, or all, of the following elements as required:

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Review of current activity vs. market and customer needs using research and workshops

Review of the organisation’s competencies and beliefs, products and services, current marketing and communication strategy

Option for brand hierarchy review

Facilitated MarComms and/or creative review workshop

Touchpoint and identity review vs competitors

Customer research [if required]

Creation of comprehensive marketing plan and/or communications plan designed to move the brand forward – often works in combination with Brand Builder

Option for creation of new top level creative, messaging, look and feel

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CMDi found simplicity in our complexity.

Saul Townsend, Head of Communications, CIOB

Marketing Refresher Case Studies

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