“Customer centricity” is a popular phrase many B2B marketers use to reassure themselves that they’re putting their target audience first. But here's the thing: the business being marketed to is not a faceless company to which you sell your product or service. It’s a key person, or key people, in that company. Often, the person running it.
Business to business (B2B) marketing is an old term, and an even older way of thinking. Our new Persona Builder tool now makes it easier than even to create a deeper, more accurate picture of your customers, enabling more profitable customer relationships.
You might understand brands, but do your colleagues? When CMDi surveyed 200 built environment marketing professionals recently, the findings were worrying...
There are now around one billion web sites, and rising, carrying countless marketing messages. How do you ensure that your site cuts through and motivates action?
At CMDi we help clients think, communicate and act incisively. Because today, only incisive communications work. Words are often the first aspect of your brand that customers see; they need to motivate action.
Defining the right questions to ask before answering a brief enables CMDi to get communication right first time, which is why CMDi has developed a briefing methodology based on asking powerful questions.
Fact: strong brands win – those that differentiate and have a clear point of difference, cut through. In the crowded world of construction marketing, the power of a strong brand is what provides that vital edge.
