Why take your built environment brand or membership organisation to TV?

Statistically, TV is still the leading platform on which advertising is trusted – for any brand. 37% of people polled rated TV ads as “trusted”, compared with 12% for newspapers, 7% for websites and just 3% for social media [source: TV Nation].

According to a Nielsen survey, 59% of people prefer to buy new products from brands familiar to them. And TV remains one of the most cost-effective ways to ensure that widespread level of familiarity.

The medium of TV enables your brand to:

  • Tell a story to educate and inform homeowner and installer audiences

  • Quickly scale your business and build awareness
  • Provide both reach and activation functions
  • Engage with quality audio and visual creative
  • Give your brand gravitas and become famous

So, how do you go about it?

How to take your brand to TV

If you’re considering a brand strategy that uses TV as an above-the-line pull campaign, here are some tips from CMDi to get you started.

Download guide