The BMF secured two prestigious prizes at the Association Excellence Awards 2025; Best Member Engagement Award, in addition to a Silver Award for the Best Awareness Campaign, for their innovative BMCareers programme, run by CMDi.
Having successfully repositioned the BMF’s brand strategy, CMDi was asked to deepen engagement with their growing base.
As the financial realities of the COVID-19 crisis really begin to bite, membership organisations are facing perhaps the most challenging time in their history. Don’t just adapt and survive… plan to thrive.
While a one-size-fits-all approach can be convenient, it rarely connects. The solution is simply to stop seeing your members as “members”, and start treating them as individual people. And a good way to do this is by building Personas.
