Sharper thinking for the edge you need
Membership in the new reality: why the future belongs to those who act together
A CMDi perspective on Memcom 2026, which showed a sector standing on the edge of its most important decade.
Growth starts with a sharper brand
Most organisations don’t have a marketing problem. They have a clarity problem. The good news? Clarity is a choice – and it’s the fastest route to unlocking brand value.
Transform your brand. Transform your business.
Customer expectations, experiences and relationships are shifting fast. Traditional go-to-market strategies that once guaranteed success are now just table stakes in a hyper-connected, post-pandemic world. Brand strategy is your transformation engine.
What people think brand strategy is vs what it actually is
Most people think brand strategy is just a logo, a colour palette and a catchy tagline, but without strategic foundations, they’re just surface polish. CMDi’s role is to help brand owners start differentiating – with clarity.
The sustainability wake-up call the building materials sector can’t ignore
The 2025 BMF State of Sustainability report is out, and it delivers a clear message: we are progressing, but we are also at real risk of losing momentum.
Why your employer brand matters more than ever — and why it’s time to sharpen yours
Today, with the launch of our new guide How to Build Your Employer Brand – we’re calling on leaders to take employer branding seriously, to elevate it, and to treat it as central to commercial success, not peripheral to it.
CMDi’s work for the BMF wins two Excellence Awards
The BMF secured two prestigious prizes at the Association Excellence Awards 2025; Best Member Engagement Award, in addition to a Silver Award for the Best Awareness Campaign, for their innovative BMCareers programme, run by CMDi.
The Built Environment Has a Marketing Problem
I’ve just finished reading The Case for Marketing in the Built Environment (Barbour ABI, Oct 2025), and my overriding reaction is equal parts frustration and concern; our industry is mistaking activity for strategy. We are, quite simply, putting the tactical cart before the strategic horse.