Today, with the launch of our new guide How to Build Your Employer Brand – we’re calling on leaders to take employer branding seriously, to elevate it, and to treat it as central to commercial success, not peripheral to it.
If you’re considering a homeowner or installer brand strategy that uses TV as an above-the-line pull campaign, CMDi have some great tips to get you started.
Barriers to purchase may seem too ingrained to shift, but CMDi knows how incisive thinking and planning can bring them down. CMDi has developed some handy tips for how you can break this all-too-familiar, self-perpetuating, attitudinal circle.
Evaluating new creative work at first sight might seem daunting. The belief that judging creative is subjective opinion was never entirely true and modern communications demand a more scientific approach.
Blaise Pascal once wrote, “I apologise for writing such a long letter, but I didn’t have time to write a short one.” Short is good. Shorter and more succinct is better.
You might understand brands, but do your colleagues? When CMDi surveyed 200 built environment marketing professionals recently, the findings were worrying...
There are now around one billion web sites, and rising, carrying countless marketing messages. How do you ensure that your site cuts through and motivates action?
At CMDi we help clients think, communicate and act incisively. Because today, only incisive communications work. Words are often the first aspect of your brand that customers see; they need to motivate action.
Defining the right questions to ask before answering a brief enables CMDi to get communication right first time, which is why CMDi has developed a briefing methodology based on asking powerful questions.
