Sharper thinking for the edge you need
Built environment brand specialists CMDi appointed by The Builders Merchants Federation
To help accelerate and strengthen their commercial development, The Builders Merchants Federation has appointed built environment brand specialists CMDi – based on the agency’s recent work for the Federation of Master Builders.
How to create a Purpose that builds lasting value
Why do some organisations succeed while others fail? Surviving, let alone thriving, in today’s built environment market isn’t easy. But the organisations that work it out have one thing in common: they pursue Purpose before profit. And in doing so, profit follows.
5 ways to sharpen your membership marketing in 2017
CMDi’s latest end-user survey has revealed the truth about why people join a trade association in 2017. It’s not because they want to fit in. It’s because they expect to stand out.
Five tests to judge creative work
Evaluating new creative work at first sight might seem daunting. The belief that judging creative is subjective opinion was never entirely true and modern communications demand a more scientific approach.
Survivor or thriver?
CMDi have revealed a sharp divide between organisations struggling to retain members, and those seeing a reversal in membership decline and a return to growth. Here, we explore the reasons for some surviving and others thriving.
How a clearer purpose can create advantage and profit for organisations
The clearer your Purpose the greater the change you can affect. This holds true for organisations as much as it does for individuals. Whether you are a CEO leading transformation within your business, or a marketeer tasked to implement that change, your Purpose is your path.
It’s official. Creative Marketing Direct is now CMDi
For the past year, we've been quietly sharpening our own brand and now CMD has relaunched as CMDi - with the “i” denoting our unique incisive methodology.
Incisive Begins With Brevity
Blaise Pascal once wrote, “I apologise for writing such a long letter, but I didn’t have time to write a short one.” Short is good. Shorter and more succinct is better.