Sharper thinking for the edge you need
Where to Start?
The right place to start 2019 is by creating a brand and communications strategy, based on customer needs and focused on delivering brand differentiation.
Inertia or Action?
In these uncertain times, flooded with negative news, you should have only one New Year’s resolution and powerful rallying call for your organisation: a strong and stable brand for 2019.
NFRC appoint CMDi to build the RoofCERT brand
The NFRC is the main trade association for the roofing sector, who have appointed built environment brand specialists CMDi as their strategy partners.
Built environment brand specialists CMDi appointed by FENSA
FENSA has an important role to play in the industry and CMDi's task is to strengthen the brand to enable it to meet the challenges of today and tomorrow.
CMDi launches Purpose Constructor to help brands stand for something that matters
Whether you are a newly-appointed CEO with a mandate to transform your organisation, or an established leader seeking the best strategy on which to base a business reboot, Purpose Constructor is a proven solution that will set you in the right direction.
CMDi appointed by The Chartered Institute of Building
The Chartered Institute of Building has appointed built environment specialist CMDi to deliver an innovative research programme, based on the effectiveness of the agency’s unique Persona Builder tool, and their deep understanding of membership & trade associations in this sector.
Why persona based marketing is the key to unlocking your growth potential
Built environment businesses and member organisations that recognise the value of treating their customers as individuals will be the ones that achieve a lasting advantage – but only if they get the approach right.
Why built environment brands need to focus less on business and more on people
“Customer centricity” is a popular phrase many B2B marketers use to reassure themselves that they’re putting their target audience first. But here's the thing: the business being marketed to is not a faceless company to which you sell your product or service. It’s a key person, or key people, in that company. Often, the person running it.