While a one-size-fits-all approach can be convenient, it rarely connects. The solution is simply to stop seeing your members as “members”, and start treating them as individual people. And a good way to do this is by building Personas.
The problem with built environment marketing is that are too many products and not enough differentiation. So what is the blueprint of a great brand experience? In a word: incisiveness. Intelligently analytical, clear-thinking delivered in a concise and compelling way.
Personalised marketing has been around for years, but now it's more personal - and needed - than ever. If personal marketing isn't already top of your 2018 to-do list, here's how to fast-track it with CMDi's Persona Builder methodology.
All organisations believe they have a Purpose, most think they’ve explained it; few have achieved either. Even experienced leaders tend to confuse their organisation’s Purpose with its Mission or Vision. So, what exactly is it?
Business to business (B2B) marketing is an old term, and an even older way of thinking. Our new Persona Builder tool now makes it easier than even to create a deeper, more accurate picture of your customers, enabling more profitable customer relationships.
Why do some organisations succeed while others fail? Surviving, let alone thriving, in today’s built environment market isn’t easy. But the organisations that work it out have one thing in common: they pursue Purpose before profit. And in doing so, profit follows.
CMDi’s latest end-user survey has revealed the truth about why people join a trade association in 2017. It’s not because they want to fit in. It’s because they expect to stand out.
CMDi have revealed a sharp divide between organisations struggling to retain members, and those seeing a reversal in membership decline and a return to growth. Here, we explore the reasons for some surviving and others thriving.
The clearer your Purpose the greater the change you can affect. This holds true for organisations as much as it does for individuals. Whether you are a CEO leading transformation within your business, or a marketeer tasked to implement that change, your Purpose is your path.
Fact: strong brands win – those that differentiate and have a clear point of difference, cut through. In the crowded world of construction marketing, the power of a strong brand is what provides that vital edge.
