Sharper thinking for the edge you need
How to build brand insistence by sharpening your brand experience
The problem with built environment marketing is that are too many products and not enough differentiation. So what is the blueprint of a great brand experience? In a word: incisiveness. Intelligently analytical, clear-thinking delivered in a concise and compelling way.
Why built environment marketing needs to get personal
Personalised marketing has been around for years, but now it's more personal - and needed - than ever. If personal marketing isn't already top of your 2018 to-do list, here's how to fast-track it with CMDi's Persona Builder methodology.
What is a Purpose and why do you need it?
All organisations believe they have a Purpose, most think they’ve explained it; few have achieved either. Even experienced leaders tend to confuse their organisation’s Purpose with its Mission or Vision. So, what exactly is it?
How to Beat the Buy-Blockers
Barriers to purchase may seem too ingrained to shift, but CMDi knows how incisive thinking and planning can bring them down. CMDi has developed some handy tips for how you can break this all-too-familiar, self-perpetuating, attitudinal circle.
Comms Effectiveness
Business to business (B2B) marketing is an old term, and an even older way of thinking. Our new Persona Builder tool now makes it easier than even to create a deeper, more accurate picture of your customers, enabling more profitable customer relationships.
Built environment brand specialists CMDi appointed by The Builders Merchants Federation
To help accelerate and strengthen their commercial development, The Builders Merchants Federation has appointed built environment brand specialists CMDi – based on the agency’s recent work for the Federation of Master Builders.
How to create a Purpose that builds lasting value
Why do some organisations succeed while others fail? Surviving, let alone thriving, in today’s built environment market isn’t easy. But the organisations that work it out have one thing in common: they pursue Purpose before profit. And in doing so, profit follows.
5 ways to sharpen your membership marketing in 2017
CMDi’s latest end-user survey has revealed the truth about why people join a trade association in 2017. It’s not because they want to fit in. It’s because they expect to stand out.