Sharper thinking for the edge you need
Federation of Master Builders builds a better brand with CMDi
After an intensive two year programme involving a complete brand review and overhaul, the FMB relaunched its new brand at the House of Lords this July, timed to coincide with its 75th birthday.
CMDi surveys built environment marketers on brands
You might understand brands, but do your colleagues? When CMDi surveyed 200 built environment marketing professionals recently, the findings were worrying...
CMDi’s 10 rules of incisive website design
There are now around one billion web sites, and rising, carrying countless marketing messages. How do you ensure that your site cuts through and motivates action?
CMDi launches guide to incisive creative copywriting
At CMDi we help clients think, communicate and act incisively. Because today, only incisive communications work. Words are often the first aspect of your brand that customers see; they need to motivate action.
Why Asking “Why” Sharpens Briefings
Defining the right questions to ask before answering a brief enables CMDi to get communication right first time, which is why CMDi has developed a briefing methodology based on asking powerful questions.
Why building a stronger brand needs to be at the top of the boardroom agenda for built environment brands
Fact: strong brands win – those that differentiate and have a clear point of difference, cut through. In the crowded world of construction marketing, the power of a strong brand is what provides that vital edge.
Too many products, not enough differentiation
The built environment is crowded with choice, how can your product secure a sharper position in your customers' mind? Find your difference, prove it, own it, communicate it.
Humans beaten by goldfish
The digital revolution has brought an unexpected side-effect: people are losing the ability to concentrate. Our full 12 seconds of focused thought, typical only 15 years ago, has dropped significantly to just eight seconds.