How CMDi cuts through
It takes the right experience, sector knowledge, tools and processes to cut through. We’ve been sharpening these for years, and the results speak for themselves.
A Sharper Corporate Plan
To help move the organisation forward, the Chartered Institute of Building needed a new and sharper plan with impactful execution.
Reigniting Interest
Re-establish the performance rating authority of the BRFC for windows and doors.
Window of Opportunity
Confirm FENSA as the market leaders among installers, driving growth through homeowner awareness.
Building Excellence
Moving the Builders Merchants Federation from important to essential.
Personalised Experience
Segmenting and profiling 46,000 professionals to personalise their membership experience.
Reinforced Resource
Creative marketing outsource for the Building Research Establishment (BRE).
Winning Loyalty
Protecting the UK’s no.1 tiling brand by engaging audiences with supportive content.
Standing Out
Designing a sustainable exhibition display that stands out in a crowded environment.
Simplifying the Complex
Ensuring greater online brand differentiation with an exciting and engaging website.
Accelerating Data
Capturing data to drive insight for business direction and promote additional services.
Launch of a Leader
Launching a FinTech innovation, filling the order book and winning an award.
Grand Design
Creating a Grand Designs show stand for BRE that clearly stood out.
Digital Growth
Winning and retaining customers through a ground-breaking new digital platform.
Sustaining Appeal
Driving sustainability to assert brand leadership, unifying multiple services under one umbrella.
Clear Preference
Creating appeal and demand among specifiers for a commodity product: glass.
Brand Boost
Transforming awareness and positioning the brand as leaders in tunnel and jetfoil fans.
Creating Conversations
Getting more people to talk to, and buy from, the UK’s fencing specialists.
Driving Engagement
Accelerating organic growth, increasing switchover, and strengthening loyalty.
Mastering the Market
Transforming brand perception and re-establishing a competitive edge.
Brand Science
Redefining one of the UK’s leading distributors of professional tiling products.
Increasing Stickiness
Revolutionising the digital presence of the UK leader for tiling products.
Hot Launch
Launching a ground-breaking new HVAC product and reasserting the brand’s leadership.
Smarter Plumbing
Cross-selling multiple brands to plumbers through a convenient new digital platform.
Reasons to Buy
Making their online energy saving tool and other products easier to access and use.